A2 Media Studies Advanced Porfolio: December 2012

Monday 17 December 2012

Website: codes and conventions

For my website, I have researched many celebrities’ websites, such as, Rihanna’s official website, Cheryl Cole’s and the codes and conventions of these websites. What makes them appealing? Are the layouts a similar style? Are all the designs completely different? What technical codes have been used? Is the content of the website just music, inform and entertain? Who is the website aimed at? What target audience?

Rihanna’s website:

Layout and design: Different pictures of Rihanna change, which changes the whole background like a slideshow. Each section has different colours and fonts.

The technical codes:

All the navigation links are on the top of the page, and are shown simple and clearly.

The content of the website: The content of the website is to inform her audience about her new releases of music, etc. But also to entertain; if it doesn’t look eye-catching then it won’t be as successful.

Genre codes:

Music

Target audience: The target audience will be to Rihanna’s fans, as it is interactive with Rihanna on twitter, showing and following what she’s doing with pictures which interest her fans. The audience will be a mass audience, with many views daily.

Cheryl Cole’s:

Layout and design:

The layout and design on Cheryl Cole’s is fairly similar to Rihanna’s, except it’s more of a simple design.

The technical codes used:

The technical codes used are fairly similar to Rihanna’s. The navigation bar is presented at the top of her website, clearly.

Content of the website:

Informative, entertaining

Genre codes:

Music

Target audience:

Cheryl’s is also a mass audience, appealing to all her fan base.

Digipac: Codes and conventions